My friend, the graphic designer, contacted the people running the poster design contest (again, for children) for Hampton Court Palace yesterday and had this response:
“Thank you for your email regarding our latest marketing campaign for Hampton Court Palace, and I am sorry to hear some of your thoughts. We put a lot of pride and charitable funds into all of the work that we do at Historic Royal Palaces and it is never our intention to be exploitative.
I would like to assure you that we always pay a fair rate for creative pitches, we never do unpaid pitches as you suggest, as we agree that this is unethical and exploitative and we always pay our design agencies fairly for all the work they do for us.
The BIG poster campaign creative was designed by one of our graphic design agencies and they were paid for all of this work. We will also pay the same design agency to help us work with the winners to develop their creative into an advertising poster and to roll that out – so we are working closely with knowledgeable trained design professionals and we are not trying to replace any of their work with ‘free’ design.
Benefits for the winners include a range of prizes, including VIP membership and a party at the palace.
We perceive that crowdsourcing is a very established and widely practised way of creating customer engagement for those who are interested, and one of the key objectives of this campaign was to connect with children to encourage visits and encourage them to engage with the fantastic stories that we have to tell at our palaces.”